GenRiver Financial was founded in 2014 by an experienced team of financial services professionals who strongly believe that sound financial planning is vital for present & future generations.

Licensed by the Monetary Authority of Singapore as a financial adviser and insurance brokerage, we have extensive experience in structuring effective insurance solutions for corporate & personal clients.

We operate an open platform which enables us to source, negotiate and place risk coverage from a broad range of more than 20 leading insurers on behalf of our clients.

Management Team

Eunice Tan CFP®


Eunice is the Chief Executive Officer of GenRiver, and has more than 25 years of insurance & financial advisory industry experience. Prior to joining GenRiver, she was an Executive Director of a financial advisory firm. Eunice started her career as an Executive in the Group Insurance department of Great Eastern Life. She is a Certified Financial Planner® and earned a Bachelor degree in Business Administration (Summa Cum Laude) from Northern Arizona University, where she was awarded the International Student Scholarship and selected as the Most Outstanding Senior in Economics.

SF Tan


SF is the Head of Compliance for GenRiver, and has more than 15 years experience in the financial services industry. Prior to joining GenRiver, he was Compliance Manager of a financial advisory firm. Prior to that, he was an Analyst in regional corporate finance and asset management firms.